Augmented Reality app built for promoting e-cigarette company VUSE's new product release.
To build as much buzz around Vuse's Alto launch as possible, we created an unboxing AR application to guide them through a rich journey with many layers of discovery, designed to educate them about Alto. A hype kit along with a Google Pixel phone with the AR app preloaded onto it was delivered to the influencers on pre-launch stage. The whole experience allows users to explore the product, its components and features through their mobile device. This project was developed during the creative technologist internship at Havas New York.
06. 2018 – 08. 2018
Development (Unity, Vuforia, Swift, IBM Watson API)