Vuse Alto AR

Augmented Reality app built for promoting e-cigarette company VUSE's new product release.

Overview

To build as much buzz around Vuse's Alto launch as possible, we created an unboxing AR application to guide them through a rich journey with many layers of discovery, designed to educate them about Alto. A hype kit along with a Google Pixel phone with the AR app preloaded onto it was delivered to the influencers on pre-launch stage. The whole experience allows users to explore the product, its components and features through their mobile device. This project was developed during the creative technologist internship at Havas New York.

Time

06. 2018 – 08. 2018

Role

Interaction Design
Development (Unity, Vuforia, Swift, IBM Watson API)
Prototyping

Goal

Narrative Journey

User Flow

Experience Diagram

Prototyping

Intro Demo
Voice Command Demo
Vapor Visual Demo
Magnetic Attraction Demo
X-ray Mode Demo
Intro Sequence Demo

Timeline

·  ·  ·

Timeline of the Far Future

Compositional Pattern of Neural Network

Happy Machine

Exoplanet

Vuse Alto AR

Emoj! AR

Birthday Visualizer

WSOOP

Encounter

Waterfall