Business card design
The idea is to express my character with initial of my last name, “P” from Park. I aim to manipulate its shape to create visual emotion.
I looked back all class assignments, and organized some of my features.
Keywords to express my identity ; creativity, extraordinary, distinctive, inspiring, unique
typeface: san-serif, helvetica, futura
color: black, purple, white
style: simple, minimal
Referring to my brainstorming, I came up with making my business card convey the creativity and unique tone. One thing I gave weight is that making ! and ? shape within the P in terms of creativity and inspiring. Since all inspiration starts from question to exclamation, these two elements were the best things to represent my value. So, I spent time creating my brand logo.
Under that idea, lots of sketches were drawn. I tried to find clearest design that has strong impact. Below is the final version of logo.
The other side. Information in hierarchy, and portrait illustration is added for better reminder. Black glasses and curved hair will help people memorize me better. I used simple line-shape that matches with the whole tone of design.